Fachpack Recap: two key trends drive change in packaging and logistics
The world is looking very different these days, and because of that, businesses are working overtime to evolve their packaging and logistics to meet the needs of customers.
During our recent visit to Fachpack 2021 in Nuremberg, Germany, 2 key trends emerged as drivers of change within the packing industry.
The Future is Green
A positive customer experience no longer solely includes good service and a strong, reliable product. Consumers are now using carbon footprint as a measuring stick to gauge their perception of a company. Fifty-four percent of surveyed consumers take sustainable packaging into consideration when selecting a product. Companies are increasingly building and communicating their roadmap to a sustainable future, which could be through recycled content in packaging, or diverting products from the landfill.
Labor Shortages = Automation
COVID or not, labor shortages are prevalent. Couple that with higher volumes, and faster shipping, and you have fulfillment operations plagued by downtime, increased costs, and shipping damages/errors. That ultimate challenge begs for automated solutions – from sortation and scanning to picking and packing. While certain new technologies are replacing human beings all together, collaborative robotics, that work alongside humans, are emerging as a clear winner in today’s marketplace.
Our Renew film finalist for the sustainability award
In the light of these key trends we are extra proud on the fact that we were one of the 4 finalists for the sustainability award with our Renew air cushions with 50% Post Consumer Recycled (PCR) content in the category E-commerce. The Packaging Europe Sustainability Awards is the world’s most serious and prestigious competition for sustainable packaging material and machinery innovation. During the Fachpack the winners were announced. Though the Renew air cushions did not win we are motivated to continue this path of creating more sustainable solutions for the benefit of our customers and a better tomorrow.
To learn more about how the latest trends are impacting packaging strategy.