Logistics and Procurement Managers Are Changing Priorities for B2B Buying
Pregis packaging consultants are well-equipped to make it easier for B2B logistics and procurement managers to navigate an increasingly data-driven purchase process.
- Business-to-business (B2B) buyers are spending less time with sales reps during their buying journey.
- By the end of a Pregis consultation, B2B buyers have the data they need to make informed decisions.
- Technologies like Pregis’ EcoGauge offer transparency on the sustainability of Pregis products while Pregis’ consultative approach allows B2B logistics and procurement managers access to bespoke solutions that more directly solve their problems without adding to the complex buying process.
- Pregis’ material neutral portfolio further enhances this effect by making Pregis products available to a wider range of buyers.
Logistics and procurement managers don’t live their lives unplugged from the realities of the consumer buying experience. Similar to today’s shoppers, they expect to have the information they need at a moment’s notice.
This trend has been intensified by the COVID-19 pandemic, which has led to even less face-to-face time with suppliers. During a typical B2B sales process, sales representatives can only expect to have about five percent of the customer’s time, according to Gartner Research. Though this can translate to reduced sales overhead and faster purchase rates, it also places a heavy emphasis on transparency and a simplified buying journey to stand out from the competition.
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Solving a Complex Buying Process With Data
A Futurum Research survey of B2B buyers found that transparency during the buying process was one of the most sought-after features of a supplier. Obtaining a clear understanding of how a solution or product functions in the real world was critical, with 90 percent of respondents saying they consider product trials and consultations to be prized features.
By the end of a Pregis consultation, B2B buyers have the data they need to make informed decisions.
The Pregis’ consultative approach prioritizes a holistic view of how its packaging solutions will fit into a business and protect its products. Throughout this analysis, Pregis’ ISTA certified packaging engineers consider how a buyer’s supply chain and go-to-market strategy will impact their final packaging recommendation.
At the Pregis IQ, these recommendations are tested using state-of-the-art equipment that can simulate the real-world conditions.
Transparency and Sustainability in Packaging
EcoGauge, a method Pregis developed to analyze and measure the environmental impact of products damaged in transit, offers transparency on two levels:
- It allows a company to obtain a quantified cost of damaged goods to their bottom line, presenting a clear picture of the costs associated with choosing inferior packaging solutions.
- EcoGauge metrics can then be used to show just how much impact returned or damaged products can have on the sustainability profile of a buyer.
With this information, buyers are provided a transparent picture of what damage rate they can expect, the impact that damage can have on the environment, and how to improve their methods to bring those numbers down.
With a material neutral approach, Pregis IQ engineers can develop packaging that not only meets the sustainability goals of B2B logistics and procurement managers. It also engages consumers with high-quality packaging and an unforgettable unboxing experience.
Pregis can also implement a Lifecycle Analysis to compare packaging solutions throughout their entire existence. The most sustainable packaging solution will not always be clear without this analysis. This makes Pregis a go-to source for B2B procurement managers that value transparency from origin to disposal for the products they choose.
Pregis packaging consultants are well-equipped to make it easier for the new generation of B2B procurement managers to navigate an increasingly data-driven purchase process.